What to Look for When Shopping for an Internet Marketing Company

Sooner or later you will need to hire a professional internet marketing firm in order to take your business to the next level. A do-it-yourself approach is limited to the point where it is not worth doing except, perhaps, for a business that is started on a shoestring. However, not all online marketing companies are the same. The following are a few things to look for when evaluating an internet marking company.

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Look at what they say about search engine optimization

They should have a clear strategy for SEO. Any company can claim to get your website ranked quickly, but this is a cheap form of SEO. It doesn’t last long, and your site will fall away from a high placement in search results. SEO is a continuing process, and so there is a need for long range planning. It is for this reason you need to know how a firm will tackle the issue of search engine ranking. They don’t have to go into detail concerning the mechanics of what they are doing, but they should be able to give you a few techniques that they employ for long-term SEO. There are no secrets about long-term search engine placement. In general, it is about quality content, so you need to know how this will be addressed.

Do they analyze your current website?

It is critical that your website undergo an analysis to determine if there are aspects of the site that a search engine frowns upon. Often a business’s website can hurt a company’s chance of visibility. Along with negative attributes of a website, an SEO firm needs to determine ways to improve your site to make it more attractive to search engines. There is always a lot of room for improvement on any site. Most likely, there will be a focus on improving the quality of content along with consistently adding new material.

Do they understand your business?

This is critical, and it is was separates the professional internet marketing firms from the amateurs. Exactly how you approach internet marketing for a specific customer will depend upon what that business sells: what industry they are in, the product or service they sell as well as how the products are sold. Successful marketing means understanding your business. This is fundamental to marketing in general. Just because the marketing is done on the internet, this doesn’t change anything. You should always inquire about other businesses that a firm has worked with in the past or currently.

Look at the services they provide

A good marketing company will have a wide range of services for your business. At the top of the list is a pay-per-click campaigns. These are one of the most powerful methods of advertising on the internet, but they are not always easy to do. You must have experience in choosing the keywords for your ads that will appear when people enter them into the search bar. A good internet marketing firm will know how to research the best keywords, and when they understand your business, they will be able to produce a good campaign. In addition to this, these companies also have good experience with constructing good advertising copy, so you will get maximum benefit. Another issue is the maintenance of these campaigns. They must be monitored for performance. Certain ads may need to be dropped and others added.

Special needs of local businesses

If you are a local company, you need to be found in search engines. You need to have your business listed on search engine maps, and you need your companies phone number and address listed as well. Your hours need to be prominently displayed, so your prospective customers will know if you are open or not. This is critical for all local businesses. People commonly use search engines with their smartphones to locate a particular product or service they want. They need to find your business, so they can drive over to your establishment, or if your service is something that you deliver at a customer’s house, they will need to call you.

The ideas listed above will help you a lot when analyzing a Tronto seo company for your business needs. Always remember to ask a lot of questions, and you should find the firm you want

Technology Communicates With Spirits for Old-Fashioned Parlor Entertainment Online

Ouija is the subject of terror in many entertainment mediums, including books, movies, and television. Did you play the game when you were a child or teenager, even though your parents warned you against it? You’re among millions who have tempted fate with Ouija. This talking board has a bad reputation and a fascinating history, and it has crossed over into today’s technology-driven world.

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China’s Song Dynasty

Historians date Ouija back to the Song Dynasty in China, which ran from 960 AD to 1279 AD. Historical documents from the era discuss automatic writing for the first time in 1100 AD. The Chinese referred to automatic writing as “fuji,” which means planchette or spirit writing. Fuji was conducted under supervised rituals, because the Chinese believed that the writing allowed them to commune with the spirit world. They also believed it enabled necromancy, which raises a body from the dead by turning the person’s spirit into an apparition. Fuji was practiced in Quanzhen School, the Northern China branch of Taoism, until the Qing Dynasty took power in 1644 and forbade it from the curriculum.

19th Century

The 19th century ushered in a spiritualist movement in the United States. Mediums in the U.S. began to practice communicating with the dead, especially after the Civil War. Many relatives of those killed in the nation’s bloodiest battle weren’t ready to say goodbye just yet, and they enlisted the help of these mediums to contact their loved ones in the great beyond. The practice of automatic writing using talking boards was officially recognized in 1890 in Baltimore, Maryland, although spiritualist camps in Ohio had been using them so much that by 1886, planchette writing became a hot news topic, and a businessman with a knack for making money decided to capitalize on spirit writing by turning it into a game.

Elijah Bond

Elijah Bond was a lawyer and inventor who held numerous patents. One of those happened to be for the planchette board. Born in Baltimore, Maryland, Bond came up with an idea to turn automatic writing into a parlor game. He designed a board that had the alphabet on it. His board resembled existing talking boards, but Bond was smart enough to file a patent for his invention on May 28, 1990. The U.S. Patent and Trademark Office approved the application and issued exclusive rights to the planchette board on February 10, 1891 under U.S. Patent No. 446,054. Bond turned his invention into a popular parlor game that many played with abandon. Some took it seriously, others not so much.

In 1901, William Fuld, who was also born in Baltimore, Maryland and worked for Elijah Bond, took over Bond’s planchette board production. He tweaked the design a little and gave it the name “Ouija.” The idea for the name was that of Charles Kennard whose company, Kennard Novelty Company, manufactured Fuld’s board design. Kennard said a talking board told him to call it Ouija, and that the board claimed Ouija means “good luck” in ancient Egyptian tongue. This being said, Fuld preferred to claim that Ouija was a combination of “the French and German words for ‘yes’,” according to Wikipedia. People accepted this interpretation more widely than Kennard’s explanation.

Today’s Ouija

Even though it is still called Ouija today, neither Fuld nor Kennard could have ever imagined that the talking board would make its way onto the Information Superhighway, much less, what an Information Superhighway even is. In the 21st century, software engineers found a way for people to communicate with spirits via online Ouija, and an electronic talking board can now be downloaded onto a computer’s desktop or as a smartphone application. For those who do not fear the Ouija and reject that it encourages demonic possession (as taught by many religious sects), communicating with spirits or deceased loved ones has never been easier, and science even backs the practice up.

In 2012, scientists tested the Ouija boards “Yes” and “No” answers and found them to be more accurate than a simple guess. They believe the answers come from your subconscious mind, so perhaps Ouija isn’t a portal into the spiritual realm but rather a portal into your deepest thoughts. Either way, you can see what Ouija says using the Internet, so there’s no need to dig out and dust off that board game that’s been sitting in your attic for decades.

Upgrade Your Pneumatic Equipment Regularly

Pneumatic equipment takes quite a pounding in most machine shops. This is why the pneumatic items you purchase need to be very durable. You will find that this equipment will not perform as well as you need it to if you neglect it for an extended period of time. One of the best things that you can do if you rely on pneumatic items at your company is to upgrade this equipment on a regular basis. You might not be very eager to do this. However, there are some important reasons why you should give this some serious thought. Here are a few of the benefits to upgrading pneumatic equipment periodically.

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  1. Your productivity will not be disrupted.

There are few things worse for a company than machinery that frequently breaks down at the most inopportune times. Companies need to have a steady stream of production. They can only do this with reliable equipment that runs efficiently. Upgrading the pneumatic equipment at your company will prevent the old and outdated equipment from causing a huge delay in production that could eventually result in a deadline being missed. This is not to say that new equipment will never have mechanical problems. However, this is much less likely than if you keep using the same old pneumatic equipment year after year. Buying new Parker valves will help to keep your company’s production on schedule.

  1. You will be saving money in the long run.

Yes, upgrading your pneumatic equipment will cost you money. However, you will end up paying more down the road when you need to have expensive repairs performed on old pneumatic equipment that keeps breaking down. An occasional upgrade of this equipment will not cost nearly as much as having it repaired frequently by a professional technician. Laying out some cash in order to be proactive will be a better financial decision for your business.

  1. Your workplace environment will be much safer for all of your employees.

The money you will save from upgrading your pneumatic equipment is not the only thing you should be concerned about. The safety of your employees should always be your number one priority. It is no secret that old equipment can become dangerous if it has not been properly maintained. This could result in one of your employees suffering a serious injury. Obviously, that would be a very bad situation for everyone involved. Fortunately, it is very easy to avoid if you simply make sure that your employees are given the newest pneumatic equipment for them to use.

  1. The newest pneumatic equipment will be compatible with other pieces of modern machinery.

One of the major risks you run when you are too cheap to buy new pneumatic equipment is that the outdated items you are using will not be compatible with modern machinery. This can be a problem because your old pneumatic equipment will not be able to function like it is supposed to. In some cases, it will not be able to function at all. This is why you need to be sure that the pneumatic equipment you are using is just as new as the machinery it is being connected to. This will prevent any delay in tasks being completed because of an incompatibility issue.

Lowa Workers’ Compensation

Unfortunately, accidents can and do happen. Many of them can occur to people while they are at work or when they are performing job-related duties not at their place of employment. In the state of Iowa, however, there is a set of workers’ compensation laws in place to help workers injured on the job to receive payment for their injuries or illnesses sustained while working. It’s important to know everything about Iowa workers comp in the event that you’re injured at work.

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What is an On-the-Job Injury?

There are a number of types of injuries that are covered in the Iowa workers’ compensation system that allow employees to receive compensation. Things that are covered under the law include medical care, surgery, hospital services, dental services, hearing aids, chiropractic treatment, physical therapy, prescription medications and nursing care. An injured or ill worker can also receive financial compensation if they are temporarily unable to work or are render disabled on a permanent basis.

Most Common Types of Injuries Covered by Workers’ Comp

Some of the most common types of injuries sustained by people on the job are covered by the workers’ compensation system. Those injuries include the following kinds:

Orthopedic Injuries: Orthopedic injuries affects type that affect the bones, joints, nerves and muscles in the body. Generally, strains, sprains and fractures are the most common of these kinds of injuries. Treatment often involves therapy, exercise, physical therapy, medication, surgery, casts, splints and even medical counseling.

Repetitive Stress Injuries: A repetitive stress injury is highly common in the workplace. Two of the most common examples of such injuries are carpal tunnel syndrome and tendonitis. These injuries are sustained over a long period of time due to repetitive activities at work.

Construction and Industrial Accidents: Workers who are employed in the areas of construction or industrial work are often most at risk of suffering injuries. Sometimes, a site may not be adequately safe and an accident can occur that results in injury.

Burn Injuries: Workers who experience burn injuries, whether they involve second- or third-degree burns or chemical burns, often experience highly traumatic injuries. These injuries can occur in professions where being near fire, chemicals or even defective products are common.

Toxic Exposure: Toxic exposure can lead to very serious injuries or illnesses that require a lifetime of medical treatment and expenses. In the worst case scenarios, a worker can suffer from cancer, leukemia or a lung disease and may not be able to ever return to the workforce.

Can a Worker be Fired for Filing a Claim?

According to Iowa law, it is illegal for an employer to terminate a worker for rightfully filing a workers’ comp claim. If such a situation occurs, the worker has the legal right to file a civil lawsuit against the employer. An employer also cannot deny an injured employee permission to seek immediate medical attention after they have sustained an injury while on the job.

To ensure that you can receive the workers’ comp benefits you deserve after suffering a work-related injury, get in touch an experience workers’ compensation attorney as soon as possible. Your attorney can also help you to get your workers’ comp claim started and inform you of your rights.

Ways to Stay Safe in Side-By-Sides

Side-by-sides are very popular recreational off-road vehicles today. Many love to race and explore new areas in these powerful vehicles that look amazing. The Polaris Side-By-Side Model boasts an impressive high approval rating. This vehicle can take riders off on exciting excursions, going where no man has gone before. Well, at least the people in the vehicle have probably never seen where they are heading. This type of off-road adventure is drawing in many people. Young children and grown adults often stand speechless when in front of the huge vehicles. There are specific ways to avoid trouble while driving one of these hot vehicles.

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Always ensure that your Polaris mirrors are in the right position and not broken. Driving on backwoods paths can kick up a lot of dirt. Make sure that windshields and mirrors are not so dirty that they have blind spots. When operating one of these vehicles, it is critical to be able to see properly. Accidents can happen if the driver’s view is obstructed. Any glass or mirror should be regularly checked and cleaned. The driver should take precautions with hats and hoods. These clothing choises might hinder the driver’s ability to see from different angles.

Helmets are recommended for this type of vehicle. Always follow the particular laws regarding helmet use. These head gear items can reduce the chances of severe brain or head injury if there is an accident. Drivers should also be sure to wear safety glasses. Rugged terrain often has shrubs, dirt, stones and other debris that can get picked up by tires and forcefully propelled. This debris could end up in someone’s eyes causing massive injury and even blindness. Make sure the glasses give protection around the sides too. Safety glasses are better than ordinary glasses as they will not shatter after an impact.

Big tires are a trademark of side-by-sides and other off-road vehicles. This is important to be able to navigate over rough terrain and even rocky environments. These bigger tires need checked for safe driving often. If a tire blows, the vehicle could flip. The driver should make sure that the tires have enough pressure before beginning any driving activity. The tires should be carefully scrutinized for wear and holes or tears. These tires should be regularly serviced. They should also be cleaned thoroughly after any off-road drive. Dirt up under the tires and bottom of the vehicle can be thrown off hurting a bystander. This grime and debris build up can also cause damage to metal and other surfaces.

When operating an off-road side-by-side, it is imperative to drive slowly when on rugged and unfamiliar terrain. If racing, make sure that this is in a safe area. It is always important to monitor children that are passengers or drivers of any off-road vehicle. It is crucial for younger people to wear the recommended safety gear. Children that are not riding, still need close supervision to keep them from getting injured by debris or the vehicles.

Drivers and passengers of side-by-sides should never let their arms or legs hang out of the vehicle. Never drink alcohol and drive, and don’t drive or ride if under the influence of drugs. These vehicles can be loads of fun. There is safety in numbers too.

How To Stop Thinking Negatively Once And For All

We all occasionally find ourselves slipping into negative thought patterns. While it’s normal to occasionally worry or think something bad, it’s not normal to constantly obsess over the things you can’t change and to focus on regret. If you find yourself often thinking negative thoughts and want to make a change, follow this guide on how to stop thinking negatively once and for all.

Remember That No Situation Is Hopeless

No matter what horrible situation you’ve found yourself in, it’s imperative that you remember that no situation is truly hopeless. People with terminal illnesses often make miraculous turnarounds. People wrongly accused of crimes successfully apply for pardons applications. There is really no such thing as a “hopeless situation.”

Don’t Punish Yourself For Worrying

When you’re trying to adopt a more positive mindset, you might find that you silently admonish yourself for worrying or thinking a negative thought. We can’t truly control the thoughts that pass through our minds throughout the day. Instead of beating yourself up for something that you can’t control, allow the thought to pass through your mind like a paper boat floating along a stream. This relaxed way of thinking will result in you obsessing over the little things for prolonged periods of time to become a more infrequent occurance.

Be Thankful

We spend a lot of time obsessing over the things we don’t own and the goals that we have yet to accomplish. What we don’t devote much time to is being thankful for what we’ve achieved and what we own. While you can’t force any and all negative thoughts out of your head, you can indeed devote more of your energy to thinking thoughts of gratitude. This can make a huge difference in your overall outlook.

Remember That No One Is Focused On You

One of the most pervasive negative thinking patterns is the constant worry that other people are thinking poorly of you. While it’s true that you’ll occasionally encounter rotten and toxic people who think terrible things about you, those nasty people are few and far between. The truth is that most people are too focused on themselves to devote much time to worrying about others. Ditch the notion that the people around you are constantly judging you or gossiping about you.

Rank Your Worries

When you find yourself worrying about something, take a moment to rank it. This means that you figure out where it falls on the overall list of the things that matter in your life. If you find that the specific worry earns a very low place on this list, you’ll find that the negative thoughts surrounding it begin to lessen.

Live In The Moment

Life doesn’t start when you become successful and accomplish all of your goals. Life is what’s happening right now in this very moment. People who find themselves consumed by negative thinking are often more preoccupied with the past and the future than they are with the present. Teach yourself to truly live in the moment and to realize that you’re life is already in full-swing whether you like it or not.

Be Kind To Others

The more joy and positivity that you spread to other people, the less negativity you’ll experience inside the confines of your own mind. It is truly challenging to feel sad and anxious when you’re a beacon of light and laughter for the people around you. You don’t have to go to the ends of the earth for other people or do anything that will inconvenience you. Instead, just make a point to be kind and gracious to each person you encounter, whether they’re particularly deserving of it or not

Treat Yourself To Things That Make You Happy

You don’t have to empty your bank account in a big shopping excursion in order to treat yourself to something that makes you happy. Treating yourself can be as simple as taking a bath or a long walk on a nice day. These little moments that you design for your own joy will do wonders for reducing your negative thoughts.

We can’t completely eliminate negative thinking patterns from our lives. But if you follow these tips, you can reduce your negative thoughts and start to feel more joyous.

Top Tips To a Seamless Blog 

If you’re looking to start a blog, you have to think about a lot of things like your layout, color scheme, sidebar and content. Many blog owners make the mistake of doing too much in an attempt to make sure that their visitors have everything available to them. However, it’s a better idea to make your blog feel as seamless as possible. That means doing more with less and making key design decisions to emphasize the most important parts of your website. Here are some tips to making sure that your blog is a website people actually want to browse.
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Tip #1: Make Your Content Findable

A minimalist approach to a blog layout can work but there are blogs that keep it too simple by only showing blog posts. If you want to offer your readers value, you want to make sure that your content is findable. Set up sidebar links that list your most popular content, category links, and a search bar so that users can come across content that interests them and also find what they’re looking for.

When relevant, link to your other blog posts in your content. This gives the option for your readers to consume content that’s related to what they’re reading. It also provides an added benefit of helping your deeper blog pages get discovered by the search engines and get indexed.

Tip #2: Provide Content Consumption Tools

Many blogs are now using content consumption tools to decrease abandon rates and increase readership. They are setting up simple progress bars that indicate how much of the content the reader has read and giving average time frames of how long it will take to finish the blog post. This provides value to readers that don’t want to waste too much time on a single page and also want to know where they stand.

Another great idea is to provide in-content navigation links. If you’re using long form content, providing a sticky navigation link to various sections will help with consumption. To be more user friendly, you also want to set up a ‘back to top’ button so that users can go back to the main navigation when finished.

Tip #3: Design and Format Your Content

A big part of making your blog feel seamless is making your content stand out. This can be done by formatting your content and adding various design elements. Instead of using long paragraphs, use shorter ones. Add more sub-headings to break up different sections of your content. Use single line sentences along the way to break up the content and make the content easy to follow.

You also want to add design elements like arrows, information boxes, icons, drop caps and images to help your content pop. These elements are also great for drawing attention to important points. For example, using simple arrows can lead readers to where they should be going to next.

Tip #4: Use Better Typography

Many blogs are still using small typography that really loses its impact on the page. Try using typography that is readable and unique. Make sure that you mix in different sizes and styles to accentuate different parts of your content as well. It will help your blog stand out from other sites and help you brand your identity with your audience.

The only thing you have to make sure is that your typography can be read on mobile devices. Make sure it shows up on all the major browsers and that it appears small enough so as not to eat up the space in mobile screens. While simple, improving typography is the easiest way to start a blog that’s seamless.

Tip #5: Consider Using Grids 

Using grids may not be for everyone but it can really clean up the look of your blog if you have a content rich website. It’ll be easier to visualize the blog as a whole and give users a better sense of how to interact with the blog. It is especially helpful if you are using non traditional blog posts layouts in an effort to keep your readers engaged and help your content stand out.

Tip #6: Add Intuitive Functionality

There are many things that you can add to your blog to make it more functional. For example, setting up sticky social sharing buttons on the left hand side bar can be a great way to get more shares. Adding an on-hover Pinterest button is a great way to maximize the use of images. Setting up a top navigation menu that disappears when scrolling and appears on mouseover is another great option to improve functionality. Just make sure that your functional additions aren’t a distraction.

Tip #7: Use More Negative Space

If you’ve put in a lot of work into making your blog feel seamless but still feel like it looks cluttered, then it’s most likely an issue with space. You want to use more negative space between all the different elements to help each one stand out. Adding more border margins in each element will also help make your blog appear more breathable.

Tip #8: Experiment with Different Color Schemes

The right (or wrong) color scheme can make or break the look of your blog. If you’ve followed all the tips above, then it’s time to experiment with different color schemes. A basic blog design with two simple colors can work but if you want to make your content stand out and use colorful accents to guide your visitors, you need to step outside of the box. So if you want to do more with color, refer to Canva’s helpful guide in helping you choose a color scheme based on the feeling you’re trying to create.

These tips should help you come up with a blog design and structure that feels seamless and intuitive to your visitors. You’ll be glad to find out that you don’t need an elaborate design makeover for your blog and all that’s usually needed are some simple modifications.

What Can I Do To Optimize My Online Sales?

While numerous realities can put a big damper on a business owner’s day, lackluster sales probably top the list. Unfortunately, millions of corporate leaders and small business owners across the globe have to grapple with the reality of disappointing conversion rates. Luckily, there are several solutions for the issue. One of them is building your business in the digital sector. Below you’ll find several digital marketing strategies that you can use to grow your business via internet for the purpose of optimizing online sales:

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  1. Focus On Building Relationships With Your Audience.

One of the best ways to optimize online sales is by building relationships with your audience. Once you take this step, your audience is much more likely to invest in your brand. One strategy you can implement to start building substantive relationships with these individuals is the use of social media channels like Instagram, Facebook, Pinterest, Twitter, and Google+. You can use a social media strategy such as Twitter polls to ask your audience specific questions about your brand and attain answers directly from them. For example, if you own a yoga studio, you might ask a question like “Which style of yoga would you like to see us organize a class around?” Some of the answer options might include:

  1. Ashtanga Yoga
  2. Baptiste Yoga
  3. Hatha Yoga
  4. Iyengar Yoga

Note that another social media channel you might utilize to connect with your target audience is LinkedIn. Organizations such as the National Endowment for Democracy have cultivated detail-oriented, amicable, professional profiles that enable site visitors to learn more about who they are and what they do.

  1. Improve The Quality Of Your Content.

Another strategy you can implement to optimize your online sales is improving the quality of your content. This technique will empower you to attract more attention to your brand, thereby increasing the likelihood that people will visit your website and subsequently make purchases. There are multiple techniques that you can deploy to improve the quality of your content. One would be making it easy for people to quickly skim through the text in order to locate the data they want. You can accomplish this objective in numerous ways, one of which is by discussing just one concept or idea per paragraph. You might also use bullet points or subheaders to make the content more scannable.

Note that optimizing scannability is not the only content enhancement technique you can deploy to improve the quality of the blog posts and web articles that you produce. Another technique that you can appropriate for this purpose is the inclusion of intriguing, innovative, and/or entertaining visuals in your content. Infographics are just one of numerous strategies you can deploy for this purpose of National Endowment for Democracy

  1. Make Your Website More Exceptional.

Website optimization can be a highly effective strategy to deploy when you get serious about enhancing your company’s sales. There are multiple web design and development techniques you might deploy to attract more attention to your product pages, home pages, and other regions of your site. One of them would be the inclusion of compelling calls to action on the site. Another would be the use of responsive web design techniques to ensure that your site is accessible for individuals who use mobile devices.

Start Generating Substantive Online Sales Now!

Once you decide that you’re no longer willing to settle for average conversion rates, it’s time to implement techniques that can empower you to start generating substantive online sales. Three techniques you can utilize to accomplish this objective are outlined above. Start utilizing them immediately so your organization can become more profitable this year!

Marketing Optimization 101: Simple Techniques That Can Enhance Your Online Presence

If marketing optimization is one of your professional objectives for 2017, it’s time to start focusing in on the advertising strategies that can be implemented to enhance your presence in the digital domain. Her are four simple techniques that you can utilize for this purpose:

  1. Develop Social Media Optimization (SMO) Strategies.

One of the best marketing optimization techniques under the sun is developing social media optimization (SMO) strategies. These strategies can help you start talking to online audiences through a wide variety of platforms, some of which include:

  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Google+
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Note that there are a wide range of social media optimization (SMO) techniques that you can implement to optimize your presence on one, several, or all of these platforms. Facebook contests and Twitter polls are two examples.

  1. Do Your Blog Work.

In addition to integrating SMO strategies into your company’s marketing plan, make sure that you take the time to do your blog work. In many cases, business owners start blogs but don’t take the time to optimize the form and content of the marketing tool so that they can attain an exceptional return on investment (ROI). To really see results with your blog in terms of things like more sales and customer engagement, you need to consistently publish excellent posts that are somehow relevant or valuable to your unique audience. One strategy you can implement to optimize the value of your blog posts is including infographics. Infographics are valuable because they provide your clients with statistics and other forms of information through easily digestible bar graphs, pie charts, etc.

Another blog optimization tool you can implement to keep your business growing is the use of shopping cart software. This technique is important and effective because it decreases the likelihood that people will experience challenges and frustrations when they try to shop on your blog. Note that online retailers are pleased to provide business owners with dynamic shopping cart software.

  1. Utilize Video Production Services.

Another marketing optimization strategy that you might consider implementing is obtaining video production services. In a world where people are more likely to watch videos than read text-based content, being able to provide your audience dynamic, innovative video content is imperative. With this idea in mind, business owners seeking to optimize their online presence should focus on finding a top notch video production company. There are several attributes that you should look for in a company that offers video production services. Some of them include:

  • reasonable rates
  • industry experience (preferably five years or more)
  • an impeccable reputation
  1. Focus On Visibility Optimization.

One final technique that you can implement to enhance your online presence is focusing on visibility optimization. Making your site as visible as possible to the target market is important because doing so increases the likelihood that people will learn about your brand and subsequently make purchases. SEO is one of the simplest and most straightforward ways to improve your organization’s level of visibility in the digital domain. Inbound/outbound linking, keyword analysis, and target market research are just three of many SEO strategies that you can deploy to optimize your level of visibility online.

  1. Keep Everything Organized.

No matter how strategic and savvy your digital advertising plan is, you won’t optimize your ROI without implementing organizational strategies. From creating checklists to using analytics software, organizing your marketing processes is key to keeping you on track to obtaining results. One organizational strategy you might consider using is the Timesheets Dynamics NAV product. This product is provided by Journyx and can help you shorten and simplify the process of recording employee hours.


Five strategies you can deploy to optimize your marketing efforts in the ecommerce sector are advertised above. Incorporate these advertising techniques into your company’s marketing plan so that you can take your business’s online presence from average to amazing!

How Much do Homeowners Typically Invest in Remodeling Projects?

When it comes to planning your next home remodeling project, you want to be able to set a realistic budget. One of the ways to do that is to understand the prices that are typically paid for certain projects, like renovating your kitchen or bathroom and finishing your basement or attic to create additional usable square footage.

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Set Your Budget Based on Your Home’s Current Market Value

Before you start your home renovation project, you will want to make sure you are not overbuilding for your neighborhood. Before you can set a home remodeling budget, look at homes that are for sale in your neighborhood that are similar to yours. Make a note of the listing price, how long the home has been on the market and if the homeowner performed any renovations or updates. Finally, take an average of all the market prices for homes similar to yours and use that number as a basis for your renovation projects.

For the purpose of this article, we’ll use the National Association of Realtors’ Sales Price of Existing Homes for 2017, which is $252,800. Your home’s value is critically important because according to “Here’s the Right Amount to Spend on a Home Renovation” by Time, you should aim to spend a certain percentage of your home’s value on any particular renovation in order to avoid overbuilding.


For a kitchen renovation, you should spend up to 15 percent of your home’s estimated market value, according to Time’s article. For a $252,800 home, it means spending up to $37,900 on your kitchen remodel. That’s enough money to perform a minor kitchen remodel, which is estimated to cost $20,830, according to Remodeling.HW. Upon the sale of your home, you can expect to recoup about 80 percent.


You should budget to spend up to five percent of your home’s value on a bathroom remodel that isn’t the master bathroom. For a $252,800 home, that would mean spending up to $12,614 per hall or guest bathroom. The average cost of a midrange universal bathroom remodel in the United States, according to Remodeling.HW is $15,730, and you can expect to recoup about 68 percent.

Master Bathroom

If you are planning to remodel your master bathroom, Time recommends that you spend up to 10 percent of your house’s total value. For a $252,800 home, that means spending up to $25,280. According to Houzz, a master bathroom remodel can range from $12,000 for a basic bathroom to $60,000 for a luxury bathroom. You can expect to recoup about 65 percent when you sell your home.

Basement and Attic Finishing Projects

Basement and attic finishing projects add usable square footage to your home. According to the article in Time, you should spend up to 15 percent of your home’s value. In this example, your budget should be $37,920. According to Remodel.HW, the average cost of a midrange basement remodel is $71,115, and you can expect to recoup about 70 percent when you sell your home. According to House Logic, the average cost of converting an unfinished attic into a bedroom is $65,000, and you can expect to recoup about 61 percent.

Choosing the Right Remodeling Project

Of course, these are all just general guidelines, and personal needs will vary from person to person. To choose the right remodeling project for your home, you should determine which project would best benefit you while you are still living in your home, the potential return on investment (ROI) and your renovation budget. If you are having trouble deciding, potential homeowners tend to place a high value on updated kitchens and bathrooms and homes with private master bathrooms.