This Summer’s It-Accessory Gets a Political Spin

when we all vote
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No, it’s not a mask. While there is no doubt that masks have ruled our 2020 summer accessories moments—and we love all of their varieties from the most minimal to the positively evening—it was the sleeper hit of the now-famed Brother Vellies Cloud Sock that snuck into our at-home minds and captured our cozy-needing hearts. While Brother Vellies continues to sell through its coveted pairs, there is a new kid on the block—and now there’s more than one reason to stock up.

Aurora James, the force behind both Brother Vellies and the 15 Percent Pledge, has teamed up with When We All Vote (the organization founded by Michelle Obama), and Keds to launch a capsule collection of a crew sock, white sneakers, and sneaker charm. Launching today, August 12, for pre-sale, these highly covetable (and affordable!) pieces are available through the Brother Vellies website with 100% of the proceeds going to When We All Vote, a nonprofit, nonpartisan organization on a mission to increase participation in every election. With Joe Biden announcing Kamala Harris as his running mate for vice president, we can’t think of a better time to put our full force behind turning out the vote for the 2020 general election, coming to a town near you this fall. Getting a timeless white sneaker and the most comfy “Vote” sock in this effort seems nearly too good to be true, but we’re definitely here for it.