Marketing Optimization 101: Simple Techniques That Can Enhance Your Online Presence

If marketing optimization is one of your professional objectives for 2017, it’s time to start focusing in on the advertising strategies that can be implemented to enhance your presence in the digital domain. Her are four simple techniques that you can utilize for this purpose:

  1. Develop Social Media Optimization (SMO) Strategies.

One of the best marketing optimization techniques under the sun is developing social media optimization (SMO) strategies. These strategies can help you start talking to online audiences through a wide variety of platforms, some of which include:

  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Google+
social network and connected words on touch-screen tablet-pc with finger touching screen

Note that there are a wide range of social media optimization (SMO) techniques that you can implement to optimize your presence on one, several, or all of these platforms. Facebook contests and Twitter polls are two examples.

  1. Do Your Blog Work.

In addition to integrating SMO strategies into your company’s marketing plan, make sure that you take the time to do your blog work. In many cases, business owners start blogs but don’t take the time to optimize the form and content of the marketing tool so that they can attain an exceptional return on investment (ROI). To really see results with your blog in terms of things like more sales and customer engagement, you need to consistently publish excellent posts that are somehow relevant or valuable to your unique audience. One strategy you can implement to optimize the value of your blog posts is including infographics. Infographics are valuable because they provide your clients with statistics and other forms of information through easily digestible bar graphs, pie charts, etc.

Another blog optimization tool you can implement to keep your business growing is the use of shopping cart software. This technique is important and effective because it decreases the likelihood that people will experience challenges and frustrations when they try to shop on your blog. Note that online retailers are pleased to provide business owners with dynamic shopping cart software.

  1. Utilize Video Production Services.

Another marketing optimization strategy that you might consider implementing is obtaining video production services. In a world where people are more likely to watch videos than read text-based content, being able to provide your audience dynamic, innovative video content is imperative. With this idea in mind, business owners seeking to optimize their online presence should focus on finding a top notch video production company. There are several attributes that you should look for in a company that offers video production services. Some of them include:

  • reasonable rates
  • industry experience (preferably five years or more)
  • an impeccable reputation
  1. Focus On Visibility Optimization.

One final technique that you can implement to enhance your online presence is focusing on visibility optimization. Making your site as visible as possible to the target market is important because doing so increases the likelihood that people will learn about your brand and subsequently make purchases. SEO is one of the simplest and most straightforward ways to improve your organization’s level of visibility in the digital domain. Inbound/outbound linking, keyword analysis, and target market research are just three of many SEO strategies that you can deploy to optimize your level of visibility online.

  1. Keep Everything Organized.

No matter how strategic and savvy your digital advertising plan is, you won’t optimize your ROI without implementing organizational strategies. From creating checklists to using analytics software, organizing your marketing processes is key to keeping you on track to obtaining results. One organizational strategy you might consider using is the Timesheets Dynamics NAV product. This product is provided by Journyx and can help you shorten and simplify the process of recording employee hours.


Five strategies you can deploy to optimize your marketing efforts in the ecommerce sector are advertised above. Incorporate these advertising techniques into your company’s marketing plan so that you can take your business’s online presence from average to amazing!